General Manager, Global Search Ads Business, Microsoft
Steve Sirich is currently a general manager on the Global Search Ads Business team at Microsoft. As the leader of the Bing Ads Marketing team, his primary business focus is to develop and manage the successful execution of the overall Bing Ads marketing strategy. This includes helping to determine what Bing Ads solutions should be offered to Microsoft advertisers, identifying who Microsoft should target relative to its customer verticals (i.e. the boundaries of the market segments to be serviced), defining how Microsoft will reach its targeted customers, and influencing when Microsoft will roll out Bing Ads product offerings to advertisers.