Alice is a digital marketing analyst in the airline ecommerce industry. She spends most of her time driving performance of PPC accounts through continuous testing, analysis, and optimization efforts. Since joining EveryMundo, an airline performance marketing technology firm, her main goal is to strengthen the online presence of airlines across markets and develop strategies to grow direct channel revenue. She also works with the data optimization team to lead experiment efforts across clients' accounts. Over the years she had the opportunity to study and work in multiple cities around the world, including Seoul, Toronto, Chicago, Beijing, Paris, Honolulu, and is now based in Miami. She received an International Studies degree from the University of Chicago.