Digital Strategist, HP, Inc.
Amy loves learning and a good challenge. Though her career has been spent primarily in one industry – technology products - specifically printing products, she has tackled a range of roles. From Product Marketing to Marketing Communications, from Operations to creating a new subscription model for printer ink, and now Digital Marketing, she relishes grounding programs in customer and channel insights and looking at business problems in new ways. With the current focus primarily on Search, she is advocating for a more holistic approach to measuring and managing Search and thinks there is an untapped market for Search tracking companies to develop products designed for Product Managers and not just Digital Marketers.