Marketing Land Events Speaker:

Jennifer Johnstone Lopez

Global Director of Biddable Media (PPC/SEM) and SEO, Piston Agency


Named Search Marketer of the Year (2016) by Search Engine Land, UCF 30 Under 30 Winner, and 2016 Women Who Means Business Finalist.

Kicking off her career as a public relations manager for an Orlando-based ad agency, Jennifer has been exposed to all aspects of earned media and paid media, including print, radio, television and outdoor. In her second year of agency life, Jennifer was dubbed social media manager and began overseeing more than 30 client accounts in the social media realm, causing her to develop an interest in all things digital, including PPC, data feeds, SEO, web development and more. With a desire to explore and capitalize on her newfound love of digital, Jennifer packed her bags and moved to California to work for a digital firm focusing on high-potential startups.

After honing her skills as an AOP Manager for both PPC & Social Media Marketing at eBoost, she became a Senior Performance Marketing Strategist at Piston managing $1MM/month in domestic & international spend for brands like Oakley & Ray-Ban. A few years later, Jennifer took on another challenge in San Francisco as Senior Search & Biddable Media Manager for Essence working exclusively with Google's B2B brands. Shortly after her time in SF, Jennifer returned to Piston as Global Director of Biddable Media.

Jennifer currently resides in Fort Lauderdale, FL, is an avid food lover, “taster of all things delicious,” and is also a self-proclaimed #sauceboss.

She has been a member of the FPRA & the PRSA and was nominated for the Orlando and San Diego Business Journals' Women Who Mean Business award. She is a recipient of the FPRA’s Roast & Toast Scholarship and holds accreditation for Google AdWords, Bing Ads, DS3 & DCM.

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