Senior Paid Media Associate, Red Ventures
After graduating NC State with a mechanical engineering degree, Jared made the transition to digital marketing to pursue his true passion. While not wasting the engineering background, Jared approaches digital marketing with the mindset of solving a problem at its root and smallest components, all while keeping the bigger picture in mind. To highlight this approach, Jared developed an automated bidding platform from scratch during his first year at Red Ventures, and is currently leading the proprietary technology’s ongoing initiatives across Red Ventures’ portfolio of Fortune 100 partners. Jared brings a statistical rigor to testing, ensuring that all decisions we’re making are validated, significant and will lead to the optimal results for our businesses.