Global Search Engine Optimisation Manager RRP, Philip Morris International
Kathryn has recently taken the role of Global Search Engine Optimisation Manager RRP at Philip Morris International, leading global SEO strategy for their new smoke-free products in 30+ markets. Kathryn's role covers everything from technical SEO, content development, link building and local SEO. Previously, Kathryn led SEO strategy at Office Depot for four and half years, and in 2016 Internet Retailer recognized Office Depot as having one of the Top 10 most effective natural search campaigns in US ecommerce. Since 2001, Kathryn has had an opportunity to see SEO grow as an industry. She has worked both agency and in-house positions, preferring the challenge of large-scale enterprise SEO projects. She consulted with the University of San Francisco when they launched Internet Marketing Master Certificate program to business professionals. She has spoken at internet marketing conferences such as Pubcon Summit and SES.