Lauren’s remit lies within the Catalyst social practice, ensuring that staffing, delivery, and best practices adhere to and advance the rigorous standards of both Catalyst and GroupM. Currently a Social Group Director in the Boston office, she has 11 years of digital marketing experience and a proven track record in global social media marketing, brand equity management, and business development. Most recently, Lauren has led Catalyst to win a Gold Distinction in the 2017 Shorty Awards Home & Décor category. Lauren is also co-chair of the 4A’s social media committee and assists in developing and distributing industry guidance papers for social agencies nationwide.