Catalyst, Social Group Director
Lauren’s remit lies within the Catalyst social practice, ensuring that staffing, delivery, and best practices adhere to and advance the rigorous standards of both Catalyst and GroupM. Currently a Social Group Director in the Boston office, she has 11 years of digital marketing experience and a proven track record in global social media marketing, brand equity management, and business development. Most recently, Lauren has led Catalyst to win a Gold Distinction in the 2017 Shorty Awards Home & Décor category. Lauren is also co-chair of the 4A’s social media committee and assists in developing and distributing industry guidance papers for social agencies nationwide.