Digital Marketing Manager, Penn Foster
Sam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.