Search Marketing Expo Speaker:

Kevin Malarick

Edmunds Inc., SEO Manager, Product


I am a data driven SEO & Growth manager with over 6 years of experience working on business websites and digital experiences from small businesses to Fortune 500 Enterprises such as The Walt Disney Company, E&J Gallo Winery, Nordstrom, and Edmunds. My focus is always on results. I build new personal websites, businesses, and affiliate sites to test new strategies and tactics to fail fast, learn more, and scale for ROI driven results. My passion is SEO and ranking helpful documents in different verticals and different intent mappings. I strive to learn new things from others in different fields and offer teachings in any way that I can. In my free time, I enjoy training for Spartan Races, bowling, and learning more about different wines.

My favorite thing about SEO is the community. Testing, sharing, and consulting with others is a great way to grow your personal development and online business. The best piece of advice I can give anyone wanting to learn SEO is to learn the basics of front-end and back-end development (online courses and bootcamps are helpful), understand the definitions within W3Schools, research the theories behind text analysis and different classification methods, practice building a site to rank different document types, and most importantly get involved in the community by reaching out to seasoned professionals either in help forums, webmaster hangouts, or at conferences.