Social/Search Supervisor, Cramer-Krasselt
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.