Marketing Land Events Speaker:

Lauren Beerling

Performance Media Supervisor, Nina Hale

  

As a Performance Media Supervisor at Nina Hale, Lauren Beerling ensures that brands are talking about what people really want to hear. Lauren goes beyond optimizing campaigns for search results and optimizes for real people. Why? Because when you take a people-first approach to campaign management, search will not only drive efficient and qualified traffic to a website, but provide unique insights into a brand’s landscape.

Prior to Nina Hale, Lauren spent three years building and leading the paid and organic search practice at Olson, where she also served as the subject matter expert in tagging and web analytics. Before joining Olson, Lauren worked at Periscope as a Sponsored Search Planner, serving as a subject matter expert across Direct Response Campaigns spanning from paid search to YouTube.


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