Search Marketing Expo Speaker:

David Pann

Microsoft, General Manager, Global Search Business


David Pann is the General Manager responsible for Microsoft’s Global Search Advertising Network. David and his team develop the Bing Network strategy, all forms of marketing and network monetization. David is also responsible for the data analytics and insights management teams that support the product and sales organizations. David’s team is also responsible for expanding the 3rd party Bing Ads publisher network, establishes and manages the Bing Ads technology partnerships and manages the business financial planning.

David’s career in the computer software industry spans over 25 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo where he was most recently the Vice President and GM of the North American Search Advertising Marketplace.

Prior to joining Yahoo!, David held several senior roles at NetIQ Corporation, a leading provider of comprehensive IT systems and security management solutions. This included a stint as Vice President and General Manager of the VoIP Business Unit, where he was responsible for the division’s products, marketing and strategic relationships. He also held the roles of Vice President of Strategic Alliances, and Vice President Product Marketing, Management and Business Development.

David began his online career at Netscape as the product manager for Netscape’s Windows NT web server. David has extensive experience across product management, product marketing, online advertising and monetization.

He received his degree in Computer Science and Business Administration from the University of Vermont.