Search Marketing Expo Speaker:

Vaishali De

Microsoft, Partner Group Program Manager for Bing Ads Engineering


Vaishali has been with Microsoft for 14 years, in Bing Ads for 6. In Bing Ads, she started as a product leader on the ad serving platform, focusing on platform simplification and experimentation capabilities. Vaishali is now the product leader for Bing Ads Agency, Multi-account, Billing, and Sales platform. She led the R&D work in moving Sales from Y! to Microsoft, transitioning the $4B business with no negative customer impact. She leads the Bing Ads Planning and Product Advisory Groups, engaging with our agencies and advertisers to ensure we are building what they need.