Envato, Director of Paid Growth
Roey has led ROI driven performance marketing teams at global high growth online companies including Wix.com and Envato.
At Wix Roey was launched the Online Video channel making it a leading acquisition channel within a total $120M/year marketing budget, lead the restructuring and scaling of the Display team and managed the Partnerships team.
He has been involved in every aspect of Wix's performance marketing strategy and execution as well as offline radio and TV ad performance analysis.
Later Roey joined Envato to build the Performance Marketing and Customer Analytics functions from the ground up.
In the last 3.5 years, he has built a team of 15 account managers and analysts driving Envato's growth.