Search Marketing Expo Speaker:

Tara Brown

Wheelhouse DMG, Local Search Specialist

  

Tara Brown started out doing local SEO for a small healthcare institute, expanded to strategy consultations, and is now the local search specialist for Wheelhouse DMG, a digital marketing agency with a focus on driving stellar performance for clients with practices deeply rooted in a core set of company values.

She has worked with a diverse set of clients, from small local businesses to The Metropolitan Museum of Art. Her primary client, however, is Providence Health, an organization encompassing around 1,000 locations, 25,000 physicians, and serving approximately 5 million patients nationwide.

Her partnership with Providence has provided unique opportunities and insights. Employing an agile strategic approach in optimizing a huge and constantly growing number of listings is no simple task, but one that they have had great success in implementing. Their shift to focusing on local has proven immensely rewarding, and continues to adapt with local’s trajectory towards a more sophisticated, engaging, social, and informative space. It truly has become not only the face but the hub of operations for local practices online.