Microsoft, Head of Brand Marketing, Microsoft Advertising EMEA
EMEA Brand Ambassador & Thought Leader for Microsoft’s Bing search advertising business, the 5th largest business in Microsoft, bringing Next Generation Social & Digital capabilities to a mature SW giant, with the goal of turning disruption into an ally and making the world’s #2 favourite search engine its #1.
Acknowledged master of global digital best practices, Intelligent Risk Analysis, benchmarks and KPIs with rare ability to engage equally with corporate marketing, IT, start-up and investor cultures: An Influencer who inspires other Influencers.
Brings outstanding abilities across entire digital marketing spectrum, from business cases and analytics to platforms, apps and SEO through to UX, content, and customer engagement, acquisition and retention.
Former Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, built and globally scaled 2 content engines and 2 content teams that took start-ups and established companies through IPOs and acquisitions to stability and industry leadership.