Touchstorm, Founder and CEO
Alison Provost is the industry visionary behind Diginary Holdings, parent company to global YouTube specialty agency, Touchstorm, and YouTube SaaS + DaaS platform, VideoAmigo.
A University of Maryland graduate with a BS in Journalism, Alison started her career as a concert promoter at Columbia, Maryland’s Merriweather Post Pavilion and went on to quickly rise through the research and sales ranks at mid-Atlantic radio stations. In the early ’90s, Alison launched Global Sales Development which grew to become the second-largest national radio promotion consultancy before she sold it to the company that became Clear Channel Communications. As the leader of a now wholly-owned subsidiary under this new ownership, Alison became CEO of Chancellor Marketing Group and was named one of the Top 10 Most Powerful Women in Radio multiple times. It was during yet another media giants merger in 2000 that Alison and her management team exited Clear Channel and formed PowerPact, a retail promotion powerhouse that rose to the top ranks of the Promo 100. Always ahead of her competition, in 2006 Alison began to shift PowerPact from analog to tech — specifically online video — and, shortly after the purchase of a content/production startup, video content brand Howdini was born. Further building on her agency chops and brand-marketing vision for video, Alison and Howdini helped invent what is now common: placing brands into video content as experts. With household name clients clamoring for this new marketing frontier, Alison’s video-based vision took on a life of its own and a new video-focused subsidiary named Touchstorm was formed. Touchstorm invented its first revolutionary piece of software in 2010 — SEO for YouTube — and this passion for video led Alison toward the company’s current mission to organize YouTube’s information in a format that allows meaningful and actionable data analysis. That mission is the catalyst for the on-going invention of additional revolutionary technology, some of which is now publicly available through VideoAmigo.com.
Sharing a single vision, Touchstorm and VideoAmigo are: Software and Intelligence So Mere Mortals Can Conquer YouTube. Company clients include Alienware by Dell, COVERGIRL, Gillette, JCPenney, Kenmore Appliances, Pampers, Schneider Electric, Sony, T-Mobile by Deutsche Telekom, Toyota, Venus, YouTube, and more.