Search Marketing Expo Speaker:

Dana Tan

Under Armour, Sr. Manager, Global SEO


Dana has been working in SEO since 2003, when she purchased a membership website and left the classical music world to go full on digital geek. The first 8 years were spent working in-house for small eComm sites, all which migrated at some point. Moving with her family to San Diego in 2011, she spent 4 years working agency side with enterprise clients, including Samsung, Netapp, SendGrid and In 2018 she accepted the role of Sr. Global SEO Manager at Under Armour in Baltimore, MD. When not untangling SEO puzzles, she loves cooking, adult beverages, trying new foods and container gardening (tomatillos!).