Search Marketing Expo Speaker:

Aminta Iriarte

Crunch Fitness, Social Manager


Aminta Iriarte is a Social Media Manager at Crunch Fitness where she creates and manages the content for the brand pages, and oversees Crunch’s online reputation. With more than 300 locations worldwide, Aminta also offers support to all franchise local pages, helping the brand pivot into new digital platforms, creating a unique and often humorous voice for its audience. Aminta has a wealth of experience from years of social media, e-commerce, and SEO content writing in the fashion industry. She has worked with brands like Macy’s, Ethan Allen, and Latinx superstar, Thalia.

Aminta is originally from Caracas, Venezuela and when she’s not writing about working out, she can be found working out.