Search Marketing Expo Speaker:

Heather Mezzetta

The Gap, Director of SEO

  

Heather Mezzetta is the Director of SEO for Gap Inc., driving natural search strategy and execution for all brands including Athleta, Banana Republic, Gap, Hill City and Old Navy. She got her start in natural search on the agency side, working on a variety of CPG, financial services and technology brands before moving in-house in 2012. She has been in natural search long enough to remember the days of getting keyword data from Google and submitting websites to Yahoo’s directory.