PMG, SEM Lead
Sinead Hultman is an SEM Lead at PMG, overseeing search and shopping campaigns for key retail brands like The Container Store, Cole Haan, Lilly Pulitzer and Madewell. She works closely with PMG's SEO team to drive cross-channel learnings and performance gains on critical platforms like Amazon, Google and Bing. Prior to PMG, Sinead was the Director of Performance Marketing at Advantix Digital. She is an alumna of the University of Texas at Austin.