Search Marketing Expo Speaker:

Erez Barak

Optify, VP of Product


Erez Barak is a co-founder at Optify, where he defines and leads the company’s strategic product direction. With more than a decade of experience creating software products, Barak works closely with Optify’s growing customer base to ensure day-to-day customer success. Prior to Optify, he served as director of product marketing for Hewlett-Packard’s Software Business Unit and has previously served with companies including Mercury Interactive, Adwise and Amdocs.

Barak has a master’s degree from The Hebrew University of Jerusalem and a bachelor’s degree in Computer Science and Mathematics.