Search Marketing Expo Speaker:

Allison Hartsoe

Semphonic, VP Analytics


Allison Hartsoe is Vice President of Analytics at Semphonic. Hartsoe, an experienced manager and builder of online services, is the head of Semphonic's Portland office. She has spent over a decade creating, measuring and optimizing internet businesses. Hartsoe is an Omniture Certified Professional and Google Analytics Independent Consultant.

Since joining Semphonic in 2009, Hartsoe has managed complex site deployments, written global standards, and combined external data with analytic data for business intelligence analysis. She has been featured on NPR, CNBC, CNN and has spoken at eMetrics, eBay Live, and Internet World.

Prior to joining Semphonic, Hartsoe founded Aspyro, an eBay analytics firm, and iSyndicate, the first internet syndication company. She was also Director of Business Development for Vericept. Hartsoe received a Bachelor of Science in Journalism and graduated Summa Cum Laude from Ohio University. She has bicycled across the United States, climbed to the top of Mt. Kilimanjaro, and hiked the Great Wall of China.