Marketing Land Events Speaker:

Gary Ware

Director of Paid Media Services, Covario


As the Director of Paid Media Services for Covario, Gary is responsible for overseeing the Media Operations team in the development of SEM strategy and paid media execution to meet client's marketing objectives.

Prior to joining Covario, Gary served as Web Marketing Manager for Overland Storage, where he was responsible for developing and implementing strategic marketing plans, internal paid search programs, executing SEO plans, and overseeing web site development. Under his leadership, Overland Storage realized an increase in their search marketing conversion rate from 0.45% to 8% within a twelve month period.

Gary is a graduate of the Art Institute of Los Angeles, where he received a Bachelor of Science in Interactive Media Design.

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