Marketing Land Events Speaker:

Craig Hagopian

Chief Marketing Officer, xAd


Craig Hagopian is responsible for driving xAd’s sales, advertising partnerships and marketing operations within the local-mobile marketplace. He possesses more than 20 years of experience in sales and consumer-marketing leadership for hardware and service-based companies in the PC, wireless and broadband-Internet sectors.

Hagopian previously served as chief marketing officer at Axesstel — a CDMA-terminal manufacturing company — where he oversaw sales, marketing and new-product development, as well as investor and media activities that included securing $7 million in funding and transitioning Axesstel to a public company. While there, Hagopian also improved the company’s earnings by 70 percent through wireless-carrier account acquisitions.

Prior to Axesstel, Hagopian held management positions at AIR2LAN, a regional provider of broadband-Internet services. Even earlier, he served wireless-data-messaging entity SkyTel Communications as general manager, vice president and senior director, developing consumer strategies and building partnerships with major retailers and telecommunication providers. Finally, at Epson America, Hagopian served as manager of market planning and product management, a position that enabled him to author the market-entry plan for a $150-million, multimedia product line.

Applying his veteran leadership in the local-mobile and search spaces, Hagopian is a frequent speaker for CTIA, BIA/Kelsey, Borrell Associates and other industry conferences. He received a Bachelor of Science degree from the University of Southern California and a master's degree from Duke University — both in business administration. He currently lives in San Diego with his wife and two children.

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