Marketing Land Events Speaker:

Jed Williams

Program Director, Social Local Media, BIA/Kelsey


Jed Williams is the program director of BIA/Kelsey's Social Local Media (SLM) practice. In this role, he drives the firm's social local media research and analysis, which centers on emerging monetization models for social networks; metrics that measure social initiatives; social media commerce and transactions; social media valuations and valuation models; audience development and engagement strategies; social's role in e-mail, reputation and presence management; next steps for check-in services; and industry analysis of how various media segments are utilizing social channels.

Williams has led strategic consulting projects for AT&T, NAA, NBC, Time-Warner Cable and Yahoo!. He is a frequent speaker at industry events whose insights have been cited in The New York Times, USA Today, The Financial Times and AdAge. His specialties include digital media innovations, competitive strategies and emerging business models.

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