Search Marketing Director, Microsoft
As the Director of Search Marketing in Microsoft's Consumer Channels and Central Marketing Group, Alex is responsible for leading a team of SEO professionals dedicated to increasing the quality and quantity of organic referrals to MIcrosoft.com. Since founding the practice four years ago, Alex and his team have doubled the percentage of organic referrals to the site and developed a center of excellence that provides online marketers and publishers at Microsoft the tools and best practices necessary to drive improved site referrals, end actions, and revenue.
In his 7 years at Microsoft, Alex has led also leddisplay advertising efforts for Microsoft.com, driven competitive strategy for various Microsoft sites, and created cross-company partnerships with other search marketing professionals.
Alex holds a Master of Business Administration in Marketing from the University of Southern California and a Bachelor of Business Administration from Southern Methodist University.