Marketing Land Events Speaker:

Dana Lookadoo

SEO Consultant and Trainer, Yo! Yo! SEO


Dana Lookadoo is the founder of Yo! Yo! SEO, a boutique agency based around the concept of Word-of-Mouth SEO. Focus is on helping businesses optimize their online presence to fully engage with their audiences. Her company helps train corporate marketing teams and copywriters how to integrate SEO and social media as a basis of their overall processes.

Dana specializes in site redesign, information architecture, content publishing, and visitor engagement. Her site audits and strategies focus on tactical steps and data to optimize one's website, digital content, and search marketing processes.

Dana has worked in the Internet industry since 1996 and began a career in computing in 1984. She has worked with multiple Fortune 500 companies, large corporations, and mid-sized businesses. She authored a 100-page book for Sun Microsystems, “Traveling the Internet,” a guide for how to travel safely and securely on the Web. Her focus shifted from Web and e-commerce development to full-time SEO in 2003. She previously taught Web Design at Cal State University, Monterey Bay and has conducted numerous corporate and technical training courses. She co-founded and managed two Web development firms and an SEO agency prior to rebranding to Yo! Yo! SEO.

She holds a bachelor’s degree in Telecommunications, Multimedia & Applied Computing, with a minor in Instructional Technology, and an associate’s in Business Administration. She studied Virtual Reality Modeling Language at Naval Postgraduate School and its application to online instruction and comprehension.

Dana will proudly confess that she's addicting to cycling. When she's not optimizing, you can find her riding one of her road or mountain bikes.

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