Search Marketing Expo Speaker:

Joseph Henson

Search Influence, Internet Marketing Specialist


I'm Joseph Henson and I'm the local Internet Marketing Specialist at Search Influence. When I'm not out looking for the perfect cardigan, waxing poetic about po-boys or making up life stories while people watching, I am at Search Influence headquarters strategically stomping out duplicate and merged Google Places listings, researching new and exiting citation opportunities to test, and making sure our team understands the importance of creating and managing a consistent local online presence for our clients.

Before coming to Search Influence, I was the Marketing Coordinator at The Receivables Exchange, the first online marketplace for selling accounts receivable. My time at TRE helping SMBs gain capital on their terms fueled my desire to help locally-focused SMBs gain visibility, generate more leads, and ultimately increase profits.

Being a sherpa of the local search ecosystem provides me with constant daily challenges that keep me sharp. At times, I might want to pull my hair out in frustration, but when I finally get a client ranking #1 in the local SERPs, and the leads start coming in like gang busters, there is no better feeling.

Search Influence is a national, full-service, online marketing company based in New Orleans. The only New Orleans company on the Inc. 500 list, Search Influence is the largest online marketing company on the gulf coast with 35 full-time employees and 40 contract writers supporting our hundreds of direct and white label customers. For direct clients, we provide a holistic approach to Search, Social and Online Advertising. Our direct clients serve as a testbed for our scalable solutions, which provide publishers and yellow pages companies SEO products for their advertisers.