Founder and CEO, Define Media Group, Inc.
Marshall D. Simmonds is a pioneer in the search marketing industry. He specializes in educating enterprise organizations on bringing search and social strategies in-house and into the daily work flow.
Mr. Simmonds was responsible for building About.com into the most successful content network on the Internet. Acquired in March, 2005 by The New York Times he was named chief search strategist and was responsible for strategic initiatives, maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com and About.com. During his time at the NYT he grew search referrals to over 25% of total traffic.
As a leader in the search industry since 1997, Mr. Simmonds has consulted with the biggest brands online including; Hearst Digital Publications, Time Inc, AOL, Conde Nast, Daily Candy, Newsweek, Oprah.com, AARP, ConsumerSearch, TV Guide, ToysRUs, ESPN International, PCMag, NHL.com, Real Age, Madison Square Garden, National Geographic, Rainbow Media, Hewlett-Packard, CBS, The Canadian Broadcast Company, Readers Digest, Gawker Media, Intel, Citigroup, CitySearch, Yellow Pages, TicketMaster, Expedia, Evite and many others.