Marketing Land Events Speaker:

Daniel Waisberg

Founder & Editor, Online Behavior


Daniel Waisberg is the Founder & Editor of, a Marketing Measurement & Optimization website. He is also the owner of Conversion Journey, a Google Analytics Certified Partner that provides insights on improving the measurement and performance of websites. He has managed Web Analytics and Online Competitive Analysis for several websites being responsible for the measurement, analysis, and optimization of over a dozen websites.He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit.

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