Marketing Land Events Speaker:

Mary Beth Brendza

Founder & CEO, App Express


Mary Beth Brendza has channeled her passions for local, digital and small businesses to create App Express, a self-serve, mobile app builder designed to help small businesses reach their own local customers in an easy, affordable way. As founder and CEO, she brings a determination for building greater efficiency and productivity through technology.

Mary Beth knows a few things about local. Prior to joining App Express, she was vice president of operations and production for User Friendly Media, the fourth largest phone book publisher in the United States. At User Friendly Media, she proved to be a multi-tasking powerhouse, managing marketing, customer service, production and operations, and ultimately heading up digital operations.

Mary Beth drew on her marketing experience to direct the launch of User Friendly Media's Internet product,, a network of 33 local business directory web portals, and ink key partnership deals with CitySearch and Google.

Previously, she was a market manager for Verizon. She started her career in the local space as director of marketing for Great Lakes Publishing, which published eight city and regional magazines and websites.

Mary Beth is an active member of Austin's mobile community. She holds an MBA from Cleveland State University and an undergraduate degree in Finance and International Business from The University of Akron, & Hanzehogeschool Groningen, The Netherlands.

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