President, Halyard Consulting
Jonathan Goodman utilizes a treasure trove of knowledge to help business owners grasp and unleash the revenue-generating power of Internet marketing. He is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released will include critical information about YouTube marketing, Facebook advertising, and cloud computing.
A sought-after speaker, Jonathan presents to a variety of industries guiding them on how the right mix of Internet marketing, branding, and social media can drive revenue. He conveys information in a simple, straight-forward and entertaining manner that everyone can easily follow. Jonathan is also producer and host of The World of Internet Marketing podcast series providing industry news and advice from top professionals. He is a recurring speaker at premier conferences including Pubcon and the Search Marketing Expo (SMX), and a contributing writer for various publications.
His hands-on experience includes marketing strategies that improve search engine rankings while capitalizing on quality site traffic. His formula for success includes exclusively using WordPress as a core content management tool and providing clients with strategies to improve branding, build content, and monitor social media.
Prior to Halyard Consulting, Jonathan garnered and honed his business and marketing skills by managing eCommerce operations for Fortune 500 companies including Suburban Propane and Microwarehouse.
Jonathan holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle and a BFA degree from Ringling College of Art and Design. Jonathan continues to help local entrepreneurs take control of their social media and branding strategies by developing Internet marketing plans with bankable results.