Search Marketing Expo Speaker:

Jim Darroch

Eastern Mountain Sports, Brand Communications Manager


Jim Darroch is the Brand Communications Manager at Eastern Mountain Sports, one of the largest outdoor retail companies in the country with 69 stores located from Portland, Maine to Wilmington, Virginia. Originally hired as the company's "Copy Chief" in 2007, Jim created the Eastern Mountain Sports Facebook and Twitter accounts in 2008 and a company blog in 2011 adding an exciting new array of responsibilities to his radio, print, in-store, and email copywriting duties and in-house PR efforts. Before moving his wife to the wilds of the Monadnock Region of New Hampshire, Jim was Creative Director at Burgess Advertising in Portland, Maine where he developed campaigns for a variety of consumer, healthcare and business to business accounts including Amato's, Mercy Hospital, Maine Veterans' Homes, and MEMIC.