Search Marketing Expo Speaker:

Will Duderstadt

MCLA, Duke of Data


Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO) overseeing online marketing campaigns, lead generation, and search marketing for 11 divisions in 10 states.

Most recently, he was a founding partner of “MCLA The Lax Mag”, a print magazine covering college lacrosse, which was acquired by InsideLacrosse in December 2011. He continues to serve the MCLA league as a member of the technology committee and web developer.

Will is a member of the Board of Directors, TrackTopia, Inc., an early stage startup developing a crowdsourced asset management tools. He advises on data platform technologies, online advertising, and SEO.

Previously, he served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on the company website on multiple occasions.