Marketing Land Events Speaker:

Ethan Batraski

VP, Product & Experience, Adchemy


Ethan is a Silicon Valley product & design executive with a history of launching high profile products into consumer and enterprise markets. He is a season product leader with expertise designing, defining, and building innovative experiences at several of the valleys top internet companies, including Adchemy, Yahoo!, Symantec, Visage Mobile, and Visa. He is currently the VP, Product & Experience at Adchemy, building disruptive advertiser experiences for the Paid Search market. Previously, he founded and was the Group Director - Product & Experience for the Search Innovations Group, launching new products such as Search Direct and Yahoo! Axis, an Apple Store top rated connected-device browser for the iPhone and iPad with +1M downloads. Previous, he was the Head of Product & Design at RiseSmart, founding member of trailblazing semantic startup Headcase Labs (acquired in 2008), led multiple consumer products at Symantec, and spent most of his early career launching mobile networks (ESPN Wireless, Disney Wireless) and pushing the boundaries of mobile payments. Ethan holds more than 10 patents covering various methods of search, information retrieval, semantics, and user experiences. Ethan has been leading product & design organizations for the past 11 years, and in search for the past 7 years. He is an adrenaline & travel junkie and spends most of his free time traveling the globe.

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