Marketing Land Events Speaker:

Vanessa Casavant

Content Strategist, AdoptUSKids


Manage the editorial process and production of all online content for the U.S. Dept. of Health and Human Services national photolisting website, which has helped connect almost 20,000 children in foster care with adoptive families.

Determine content structure and requirements for the website by keeping a rolling inventory of more than 1,000 pages of content, identifying gaps, evaluating possible sources of additional material, and collaborating on overall user experience and search engine optimization strategies.

Work with all nonprofit and government stakeholders of the AdoptUSKids project to build and maintain a consistent editorial voice in all communications by developing compelling stories that support the recruitment and retention of foster and adoptive parents.

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