Sr. Business Analyst, Adobe
Kohki Yamaguchi is a Senior Business Analyst in the Digital Marketing team at Adobe, providing advertisers and account management teams with data-driven insights on market trends and strategies to optimize advertising spend.
He studied biology at Harvard University, and also dabbled in other academic fields such as education and computer science before pursuing a career in digital marketing. He has 8 years of experience in research and data analytics, using his diverse array of skills and experience to conduct nimble analyses across a variety of data sources.
At Adobe and Efficient Frontier, Kohki has been heavily involved in producing the quarterly digital advertising reports, covering global market trends in search, display, and social media channels across hundreds of advertisers.