Search Marketing Expo Speaker:

Neal Rodriguez

Shovecom, Managing Director


Neal Rodriguez has a 10-year track record of successfully helping businesses market their products and services on the search engines, social media, and other online digital communities. Neal’s experience spans across many verticals including companies serving luxury markets, such as private jet charters and fractional homes, and b-to-b sales engagements. He most recently spearheaded the development and marketing of the platform on which the U.S. First Lady Michelle Obama held a live-streamed chat with U.S. Latina mothers. Through blogger outreach and social media promotion, he was able to secure publicity on mainstream media outlets including NBC, Forbes, TheHill, and Politico.

Neal has engineered SEO and social media strategy for many iconic brands, including,,, the Nielsen Company, and AOL. Neal drove over 1 million page views to an Adweek microsite in less than a week engaging communities on major social media platforms for over $90,000 in revenue in about 4 days; Neal drove another million page views to a vlog article in less than a week; and drove over 3 million page views to Nielsen Business Media web properties during his tenure with Nielsen. Neal has been featured on PBS MediaShift and the City University of New York. Neal has been published on Forbes and the HuffingtonPost . He vlogs on how businesses can use social media marketing to meet operational and profit objectives. He is also an expert on murdering Decepticons on his son’s Nintendo DS.