Marketing Land Events Speaker:

Tara Siegel

Sr. Director of Social, Pepperjam


I have been in the internet marketing business for more than 8 years and have been lucky enough to hold many positions in that time. Having spent the majority of my time in the paid search space I hold all the basic and advanced certifications that would be expected, in addition to several Kenshoo certifications.

My entrepreneurial leadership style has specifically help me grow in my time at ebay enterprise. I lead a team that runs paid search and paid social for some of our largest clients including Chico's, American Greetings, Alex and Ani, GoodYear Tire just to name a few. My team also has the privilege of running search and social for many small to medium sided brands. This wide variety of clients gives me, and my team, opportunities for growth and learning that we would not have at many other agencies.

Over the past year I have taken a special interest in paid social, both on Twitter and Facebook. Facebook advertising has become what the majority of my day is spent on. While Adwords will always have a special place in my geeky heart, the opportunities on Facebook are extremely exciting to me. This year my goal will be to help my clients merge their learning from Adwords and use them to help monetize their Facebook campaigns.

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