Marketing Land Events Speaker:

Ian Mackie

Directory of Strategy, Point It


As the Director of Strategy at Point It, one of Seattle\'s largest independent search marketing firms, Ian is responsible for spear-heading digital marketing initiatives that include app discovery, SEM, display and social advertising on Facebook, Twitter & LinkedIn. Working with the likes of Microsoft Store, Real Networks, SCOTTEVEST, Denny's Canada, as well as numerous small businesses around the country, he's spent the last 10 years witnessing the world of digital advertising develop into the exciting, yet often challenging, environment it is today. From planning and strategy to campaign management and analysis, he has unique insights into what makes a successful ad campaign run in our multi-channel, multi-device world.

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