Search Marketing Expo Speaker:

Sho Shimoda

IREP, VP of mobile and global marketing


Sho traditionally worked with digital centric companies around the world with their cross border SEM campaigns. Today, he works with many of same clients but with their app marketing to increase lifetime value of their customers.

He grew up in Boston, worked in the United State, China and Japan, he truly understand the nuance of business cultures among different countries. He brings this unique experience and marketing knowledge to businesses that are looking to provide their services across borders around the world with IREP, the largest search-engine-marketing agency in Japan. IREP currently manages over 45 million dollars SEM business at Tokyo office. Over 1/3 of spend is for smartphones and him and his team leads the mobile strategy today.