Marketing Land Events Speaker:

Lars Hirsch

Group Program Manager, Microsoft


Lars is a product, engineering and analytics professional with 14 years of online experience. He is currently leading Bing Ads Advertiser Insights group, a team of Big Data PhDs working on topics such as attribution modeling, ad copy quality metrics, and other exciting projects.

Before joining Bing, Lars founded two startups in the Daily Deals space in Los Angeles. He is a guest lecturer at marketing classes at Cornell University, and trains internal Microsoft analysts on a range of topics stretching from SEM 101 to technical topics like Hands-On Analytics with MapReduce.

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