Marketing Land Events Speaker:

Chad Baldwin

Client Partner, Kenshoo


Chad Baldwin looks after key strategic accounts for Kenshoo, a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. The world’s leading brands and agencies use the Kenshoo platform to direct more than $200 billion in annualized client sales revenue. Clients include Zappos, Expedia, Experian, and Sears.

Chad has 20 years of internet software sales, marketing, and product management experience. Prior to joining Kenshoo in 2008, Chad ran the product management, support and service areas for Coremetrics Search and worked with leading brands such as Walmart, Macys, Williams-Sonoma, Estee Lauder and more. He garnered his product management stripes by launching and growing Autodesk’s over five years to be the largest building project management system in the world.

In 1994, Chad launched his career as the third team member of JWT/Digital and later worked at interactive firms in San Francisco driving sales, leads and awareness for large brands like Sprint, Sun Microsystems, Netscape, Oracle, Cisco, Mondavi and Levi’s.

Chad is passionate about collaborating with innovative companies to drive the convergence of marketing and merchandising, online/offline multi-channel and optimization to people.

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