Hitwise, Author & General Manager, Global Research
Bill Tancer is the author of "Click: What Millions of People are Doing Online and Why It Matters", published by Hyperion. "Click" has been the subject of extensive media coverage, including chapters excerpted on ABC News.com.
Bill is the General Manager, Global Research at Hitwise, and has 12+ years of marketing, market research and corporate strategy experience. As the GM for Global Research, he provides cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence.
Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today and Business Week. Bill is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, CNN Radio and CBS Radio. In addition to speaking, Bill is the author of a weekly online column for TIME, "The Science of Search." He was also named Television Week's "12 to Watch" for 2008 and is currently on the advisory board for the PEW Internet and American Life Project.
Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant.
Bill has a Bachelor of Science degree from the University of Florida in Quantitative Management and a Juris Doctorate degree from the Walter F. George School of Law, Mercer University.