Vice President, Marketing, Business.com
Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives.
Ben was most recently at eBay where he led the eBay Business team responsible for driving B2B trade on eBay. In that role, he oversaw product, business development, marketing and PR strategies that supported nearly $3 billion in business buying on eBay's U.S. site in 2005.
Prior to eBay, Ben was Vice President, Marketing for IronPlanet, a leading online marketplace for used construction equipment. Ben also co-founded a B2B strategic marketing agency specializing in product launches, company launches and corporate repositionings for high-tech companies in the semiconductor, telecommunications and Internet industries.
Ben holds a Bachelor of Arts in Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.