Page Zero Media, VP Online Marketing Strategy
I design online marketing plans that drive relevant traffic & significantly increase leads, sales, downloads, etc. I specialize in paid search/PPC/SEM strategies, CPA marketing, performance marketing, conversion optimization (CRO), landing page optimization (LPO), retargeting/remarketing strategies, mobile advertising, B2B marketing, attribution modelling, etc.
I've successfully grown companies to hundreds of millions in online sales and have been the main online marketing consultant behind successful acquisitions: SAP (acquired SuccessFactors), Phillips Inc. (acquired Apollo Health Inc.) & Blackberry (acquired Epoch Integration). I've also worked for brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure , The Jimmy Pattison Group and Princess Auto to name a few.
I speak regularly at Canadian, US & International online marketing events on search engine marketing (SEM), online marketing strategy, landing page optimization (LPO) & conversion rate optimization (CRO). Some of the events I've spoken at include: Search Marketing Expo (SMX), Web 2.0 Expo, Shop.org, International Marketing Conference (IMC), WebmasterWorld (PubCon), the AMA, etc.
I'm the author of two books on Yahoo!. I also write for publications like The Huffington Post, iMedia Connection, Search Engine Land, The BC American Marketing Association (BCAMA) and Multichannel Merchant to name a few.