Keylime Toolbox, CEO
Vanessa was a key creator of Google Webmaster Central. She called on her years of experience in web site development and audience analysis while working with Google search engineers to help build tools and education about Google search for site owners. As part of this effort, she crafted the first version of the Google webmaster help center, managed the webmaster blog, launched the webmaster forums, and led feature development in webmaster tools (now Google Search Console).
Post-Google, Vanessa wrote "Marketing in the Age of Google", which outlined her philosophy of ranking well in search engines by understanding audiences and solving their problems. She currently is CEO of Keylime Toolbox, which provides SEO analytics focused on search engine crawling through server log analysis and recovering query data. She's helped hundreds of companies with organic search strategy and technical SEO. Find her on Twitter at @vanessafox.