Search Marketing Expo Speaker:

Laura Lippay

Netflix, Organic Search & Technical Optimization Lead


With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on content strategy and technical optimization, straddling the divide between marketing, engineering and product teams for Fortune 500 & 1000, enterprise and agencies for over 15 years. Laura currently does Organic Search & Technical Optimization at Netflix in the Silicon Valley, has started and run several boutique agencies, has held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and, in a past life, was a professional athlete.