Search Marketing Expo Speaker:

Roger Barnette

SearchIgnite, Founder and President


Roger Barnette is the Founder and President of SearchIgnite. Since founding SearchIgnite in 2004, Mr. Barnette has grown the company into one of the largest providers of search optimization technology, managing more than $350 million in search dollars each year for over 500 advertisers. As President, he drives the vision of the company, leads the company's aggressive growth and technology leadership and runs the day-to-day operations of the business. A veteran of the online marketing industry, Mr. Barnette has extensive experience managing and growing emerging technology businesses. Prior to founding SearchIgnite, he was Founder and CEO of eTour, an Internet marketing technology company acquired by At eTour, he raised over $52 million in equity financing and in less than three years grew the company from its inception to 5 million registered users, 400 advertisers and 170 employees. Mr. Barnette is a frequent guest speaker at digital marketing conferences and is regularly cited in major media outlets including Advertising Age, MediaPost, Forbes, CNN, Reuters and Mediaweek for his expertise in search marketing and the engines.

Mr. Barnette has received numerous awards including the Atlanta Internet Marketer of The Year award and Emory's Goizueta Business School Outstanding Recent Alumni award. He holds a MBA from Emory University's Goizueta School of Business and a BS in Computer and Electrical Engineering from the University of South Carolina.